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Mitas expands ag presence in Europe

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Mitas a.s., the Czech Republic-based producer of off-road tires, says it acquire Tribatyre and open a sales and distribution office and warehouse in the Netherlands "to improve services and increase market share in the Netherlands and Belgium."

Mitas will sign the purchase agreement with Tribatyre, a major Dutch importer of agricultural and industrial tires headquartered in Uden, Czech Republic, on Dec. 8, 2011. The contract will go into effect on Jan. 1, 2012.

The announcement was made at the 2011 Agribex, the chief Belgian farming fair, which began on Dec. 6.

“Mitas is expanding its sales network in Europe,” says Andrew Mabin, the company's sales and marketing director and vice-chairman of the board. “Tribatyre’s experienced team of nine gives Mitas leverage for success in a fiercely competitive market.

"Mitas is now set to increase market share and rapidly improve logistics, marketing and customer services in the Netherlands and Belgium.”

This latest acquisition is one in a string of recent moves to strengthen sales in countries such as France, Russia and the Netherlands.

“It is the farmers, construction industry and original equipment manufacturers who benefit when Mitas establishes a local presence,” says Mabin, who adds that one in four new tractors and harvesters in Europe is fitted with tires produced by Mitas.

“The takeover by Mitas is a great benefit to our customers,” says Wouter Trienekens, the owner of Tribatyre. “They can still enjoy the local advice and knowledge of the sales team, and on the other hand the global player provides much appreciated backup.

“I will expand my activities in East Africa with Mitas products and will focus on that part of the world in the near future."

Mitas, a member of ČGS a.s. Holding, manufactures and sells tires under three brand names: the company’s own Mitas and Cultor brands, and Continental under licence. For more information on Mitas tires, visit the Mitas Tires North America Inc. website.

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