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Conti hits the hoops with college sponsorships

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Conti hits the hoops with college sponsorships

Continental Tire the Americas LLC has been named the title sponsor for the Las Vegas Invitational and the Las Vegas Classic college basketball tournaments. Both events will be held this year at the Orleans Arena in Las Vegas, Nev.

The 11th annual Las Vegas Invitational, scheduled for Nov. 25-26, 2011, will feature preseason top-ranked University of North Carolina, University of Nevada Las Vegas (UNLV), University of South Carolina, and the University of Southern California (USC). Morgan State, Cal-Poly, Mississippi Valley, and Tennessee State will also compete for the invitational title.

"To add the Las Vegas Invitational and Las Vegas Classic to Continental Tire's growing list of elite sports partnerships is certainly an honor," said Travis Roffler, director of marketing, Continental Tire. "We've had a lot of success with our current college partner's, Duke University and University of North Carolina, and their sport's programs so this partnership made perfect sense.”

The two tournament's join Continental Tire's list of sport's properties including Major League Soccer, the National Soccer Coaches Association of America (NSCAA) and Grand-Am road racing.

Tickets for the final rounds in Las Vegas can be purchased by calling the Orleans Arena box office at (702)284-7777, or by visiting

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