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General Tire announces 2012 campaign at SEMA

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At this year’s SEMA Show, General Tire has released its most dynamic ad campaign to date, featuring world-class athletes and off-road racers, Carey Hart and Carl Renezeder. The ad series stems from the 2011 “Anywhere is Possible” with significant changes.

Featuring some of the most well-known athletes in off-road and MX racing, the ads show two members of Team GT, Renezeder and Hart, and their latest vehicles fitted with General Grabber competition tires.  From outdoor adventurers to families, the ad campaign speaks to people with all different types of interests and needs.

“We’re not a one trick pony; we don’t just fit one lifestyle and we definitely don’t fall into a single category,” said Dana Zamalloa, General Tire manager of PR and communications.  “General Tire is a dynamic company and we have some of the most dynamic tire lines out there today. Creating this campaign really was a labor of love — we want to speak to our customers, who at the end of the day, have at least one thing in common — the unified need for high-quality, dependable tires.”

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In addition, General Tire has launched its new and improved online media room, The launch takes place Nov. 1, 2011, in conjunction with to 2011 SEMA Show.

CTAMedia features a sleek layout that houses hundreds of press releases — from the latest news to archives dating back to 2008. Full-text press releases can be downloaded as Word documents and all images are available for low- and high-resolution download. 

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