Yokohama completes training center in Thailand

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Yokohama Rubber Co. Ltd. has established a tire service training center at its Tire Test Center of Asia proving ground in Rayong Province, Thailand. The opening ceremony for the center was locally held on Oct. 14, 2011.

The center is designed to train technical service staff of overseas Yokohama tire sales companies and sales representatives. The company plans to use the center "to train technical services staff and others from countries around the world in due course."

At present, Yokohama Rubber stations technical service department members in its major overseas bases and is unfolding technical service activities aimed at further upgrading "Customer Delight" together with technical service staff of overseas tire sales companies and sales representatives.

"In the background to the establishment of the tire service training center, there is Yokohama Rubber's strategy to further increase customer trust in Yokohama brand by improving global, technical service capabilities through pragmatic, systematic training based on an identical program," says the company.

The Tire Test Center of Asia, located close to Yokohama Tire Manufacturing (Thailand) Co. Ltd., was opened in April 2009. It is equipped with a 4.1-km (a little more than 2.5 miles), high speed track; other facilities include a wet test course and special test courses able to reproduce a variety of road surface conditions around the world.

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