Radar Tires hosts cancer awareness events
Radar Tires, the flagship tire brand of Singapore-based Omni United Pte. Ltd. is helping to find a cure for breast cancer. During Breast Cancer Awareness Month, October, 2011, the company is hosting events at tire dealerships across the country in support of “Mobilizing Hope” - the brand’s partnership with The Breast Cancer Research Foundation (BCRF).
In what Omni calls an industry first, the socially-conscious tire manufacturer unveiled the campaign earlier this year (see Get ready for a pink Radar tire).
Omni United has pledged a donation of $1 to The Breast Cancer Research Foundation for each set of four Radar tires sold over the next year. The company has committed to a minimum annual donation of $250,000 and a goal of raising $1 million.
To raise awareness of the initiative and to further support the BCRF, Radar Tires has turned to its campaign affiliated retailers across the country to “Mobilize Hope” in their communities.
“Our partnership with The Breast Cancer Research Foundation has engaged everyone at Omni”, said G.S. Sareen, president and CEO of Omni United. “We are delighted and grateful that so many distributors and retailers of Radar Tires are participating in our "Mobilizing Hope" initiative in their local communities. Their generous support is instrumental to make it a success."