Goodyear extends NASCAR licensing five years
Goodyear will continue to supply the exclusive tires used in NASCAR’s top three racing series. The Goodyear Tire & Rubber Co. and NASCAR have signed an extended agreement through 2017.
The agreement renews Goodyear as the “Exclusive Tire Supplier” of NASCAR’s Sprint Cup Series, the NASCAR Nationwide Series and the NASCAR Camping World Truck Series.
Goodyear says it has had an uninterrupted commitment to NASCAR since becoming a race tire supplier in the 1950s, making it one of the longest-running supply programs in any sport. In addition, Goodyear has been the exclusive tire supplier for all three of the circuit’s top series since 1997.
“This extension is the continuation of a relationship between experts,” said Pierre Jambon, vice president of Goodyear’s off-highway business. “NASCAR is clearly the expert in stock car racing, and it has chosen Goodyear because of our expertise in delivering outstanding performance.”
“Our longtime relationship with Goodyear is a testament to the company’s consistent high-quality tire it supplies the race teams,” said Jim O’Connell, NASCAR’s chief sales officer. “Not only are they experts in tire performance, but they are also a brand that understands how to effectively engage and connect with our fans through creative activation.”