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Not aware of Pep Boys? Why you should be

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Pep Boys-Manny, Moe & Jack is having a pretty good year. Through its fiscal first half, sales are up 2.1%, while profits are up nearly 17%.

Yet tire sales are admittedly soft. What is Pep Boys' secret?

Top-of-mind awareness appears to be the key. To read more about its strategy, check out the latest blog by Modern Tire Dealer Editor Bob Ulrich, "If you read the fine print, special offers from Pep Boys aren't so special."

Pep Boys is the nation's largest automotive parts chain. How much of a competitor is it in your area? How big will it grow? Will its profitability last? Let us know what you think about Pep Boys by leaving a comment!

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