Federal honors winners of summer promotions
Tire Dealer’s Warehouse (TDW) recently launched “Fly away with Federal,” a month-long promotion that is a follow-up to the “Federal Month” summer incentive promotion. Both customers and TDW sales associates competed to earn Federal Fun $$ bucks rebates or Southwest Airlines travel vouchers.
The goal was to get the get the TDW team involved in educating customers about Federal’s tires. It also added an incentive for customers to purchase tires. Federal congratulates all involved.
“The current ‘Fly away with Federal’ incentive is the first time we rolled out exclusively to our TDW partners,” says Steven Liu, North American team manager of Global Sales, Federal Corp. “We are very happy to hear that the ‘Federal Month’ promotional campaign has become a popular program running with great success. Our commitment to the rebate as a platform for branding Federal Tire in the United States continues to grow, and dealers from TDW are responding very well.”
In other Federal news, Federal's Motorsports Dept. has announced the appointment of Targa NZ as an official motorsports partner in New Zealand. Targa NZ consists of three “Ultimate Road Races.”