Hoit is Falken Tire’s new marketing VP
Falken Tire Corp. has promoted Andrew Hoit to the position of Vice President, Marketing. Hoit entered the tire industry in 1994 with NTW in the Atlanta, Ga., market, and joined Falken Tire in 2007.
In Hoit’s new position, Richard Smallwood, president and CEO of Falken, referenced his personal passion for rock climbing and noted the importance of “having the right people on the climb with you."
“Pick the right people for the team and the climb is a great adventure,” he says. “Selecting members of Falken’s management team is much the same experience. When we have the right leaders in place, the whole team functions more effectively. Andrew, who has been with the company for a number of years, has demonstrated the characteristics of a great leader…one who can help us achieve our ambitious targets and continually move the brand forward.”
Hoit will continue to oversee all strategies relating to Falken Tire’s marketing and advertising initiatives as well as long-term positioning objectives.