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Daniels Tire celebrates its 100th birthday

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Daniels Tire celebrates its 100th birthday

One hundred years ago this month, the company that would become Daniels Tire Service Inc. was founded in Whittier, Calif.

In 1911, when residents of the Southern California town and surrounding communities needed new tires for their Ford Model T's in 1911, they turned to Whittier Vulcanizing and its owner-operator, R.F. Daniels. Today, vehicle owners go to one of the largest independent full-service tire dealerships on the West Coast.

“When starting this company, my great-grandfather’s mission was to sell only the best products and provide superior customer service,” says John Daniels, executive vice president of administration and consumer operations. “To this day, those principles are still the driving force behind our continued growth and success.”

After its founding, Daniels Tire Service experienced gradual growth well into the 1930’s. In 1939, Arden Daniels, who succeeded his father, joined with Goodyear Tire & Rubber Co. -- a partnership that remains intact more than 70 years later.

(For more on the company's history, click here.)

Daniels Tire Service, based in Santa Fe Springs, is made up of seven automotive service centers, five commercial truck tire centers and a Goodyear retreading plant.

To commemorate the centennial anniversary, Goodyear is offering free blimp rides to Daniels Tire customers. The dealership is also running special 100th anniversary mail inserts and coupon books, along with other in-store promotions.

Daniels Tire Service carries a Goodyear, Dunlop and Kelly tires. It also features a fleet of service trucks for mobile commercial tire service. For more information, visit

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