Bridgestone Americas Tire Operations LLC (BATO) has named Philip Dobbs to a key new position in the Consumer Tire Business division: chief marketing officer for the United States and Canada.
Dobbs will lead the development and implementation of an integrated marketing strategy across the Consumer Tire Business unit, and ensure that the strategy is consistent with the company’s brand image and promise.
“We have been searching for a candidate who brings a breadth of targeted experiences while at the same time is a great fit with our overall strategy, operations and consumer team,” says President Larry Magee.
“Philip’s career to date in marketing and management is nothing short of impressive, having had a hand in promoting, branding and advertising some of America’s most well-known consumer brands and products, including TruGreen, Sealy, Cadbury, Heinz, Kraft and Fruit of the Loom. His achievements in marketing and management are in addition to the leadership skills he demonstrated during his service as an officer in the U.S. Navy."
Dobbs was most recently chief marketing officer at the TruGreen Companies LLC, a national leader in commercial and residential lawn and land care and part of the ServiceMaster Co. Prior to joining TruGreen, he spent five years at Sealy Inc. as the senior vice president of marketing and merchandising.
