ASA and CustomerLink join forces
ASA Tire Systems has partnered with CustomerLink Systems Inc. to provide automated communication and marketing services for tire dealers.
CustomerLink's customer retention and acquisition programs will supplement the existing marketing functionality of ASA’s software with a complete suite of the following:
* direct mail,
* newsletters, and
* automated social media and online reputation management services.
The programs will help tire dealers get new customers and maximize profits from existing ones, according to ASA.
CustomerLink, a "Premier Partner" of ASA, also has advanced technology that tracks all vehicle data from a tire dealer’s ASA system and uses it to automatically trigger service reminders and notices.
“CustomerLink will support ASA customers with successful marketing campaigns and customer retention, and particularly with online marketing and consumer demographics,” says Ken Halle, ASA president. “CustomerLink’s loyalty-building services can help our clients increase their profitability."
"Marketing has gotten complicated in recent years," says Jim Bonfield, CustomerLink's senior vice president. "Most tire retailers don't have the time, personnel or expertise to keep up with ever-changing technologies and applications."