Kumho advances to the second round
So far, so good for the NBA teams sponsored by Kumho Tire U.S.A. Inc. Both the two-time defending champion Los Angeles Lakers and Miami Heat advanced to the second round of the 2011 playoffs.
In Los Angeles on April 20th, nearly 19,000 fans showed up at the Staples Center to watch the home team team defeat the New Orleans Hornets in game two of the series. Fans received a purple Lakers- and Kumho-branded rally towel with a “Let’s Go” rally cry.
In addition to Kumho signage on the Jumbotron and the lower ring section of the stadium, there was a PA announcement during the game thanking Kumho Tire for providing the rally towels to the fans (see photo), and promoting a $100 rebate offer on a set of Ecsta LE Sport high performance tires.
Even the Laker Girls wore red, fitted Kumho branded shirts during a second-quarter routine.
"The Lakers are working hard for a three-peat in this year’s playoffs, Kumho Tire’s brand awareness is increasing significantly, and the fans are there every step of the way," says Rick Brennan, Kumho's vice president of marketing.
(For more information on Kumho's sports marketing efforts with the National Basketball Association, see "Kumho teams with Kobe, Dwayne and LeBron.")