Retail

Michelin prepares for Twelve Hours of Sebring

Order Reprints

Michelin hopes to celebrate both a tradition and the start of something very new when the 2011 American Le Mans Series season kicks off with the 59th running of the Twelve Hours of Sebring, March 19.

“This year, Sebring is especially important as it is the kick-off for both the ALMS season and the new Intercontinental Le Mans Cup season,” said Silvia Mammone, Michelin motorsports manager.  “The first race of the season is always exciting and new rules, new cars and new teams add a great deal of energy to what is already an important time for Michelin as we help prepare for the ALMS season and the 24 Hours of Le Mans.”

The technical partner of choice for 26 of the 40 Open competition class entries and 34 of the 57 total entries, Michelin is seeking an unprecedented 13th consecutive overall win in America’s premier sports car endurance race. Teamed with BMW, Audi, Porsche and Peugeot prototype entries, Michelin has claimed the overall Sebring win for the last 12 years.

“The history and the technical challenges of Sebring make it a great place to race. The track is fast and bumpy and is an ideal way to prepare for the 24 Hours of Le Mans,” said Mammone. “To win at Sebring and Le Mans you need great handling, braking, extended tire wear and consistency.”  

In addition to the competition on the track, Michelin looks to celebrate the upcoming North American launch (April 1) of the new Michelin Pilot Super Sport tire that is “born from endurance racing.”  Two of the three most innovative features of the new tires were developed first in competition at Sebring and the 24 Hours of Le Mans.

To mark the occasion, Michelin has installed dramatic signage on the Turn 17 Bridge from the pit area to the infield and around the historic 3.7-mile circuit to celebrate the launch of the highest performing street tires Michelin has ever offered.
 
“We opened the 2010 American Le Mans Series season by celebrating Michelin’s induction into the Sebring Hall of Fame with a 12th consecutive win in the Twelve Hours of Sebring,” said Mammone. “We now hope to celebrate the launch of the Michelin Pilot Super Sport tire by helping our technical partner teams add to that record.”

Live coverage of the Twelve Hours of Sebring can be viewed on ESPN3.com and Americanlemans.com with tape-delayed television coverage on ABC, Sunday, March 20 from 12:30 pm – 2:00 pm (ET) and 3:00 pm – 4:30 pm (PT).

Related Articles

The Power of Perseverance: Past Tire Dealer of the Year Award Winners Keep Moving Forward

Tire Discounters Helped Secure Essential Status for Ohio Tire Dealers

MTD Tire Dealer of the Year Profile: Chip Wood

You must login or register in order to post a comment.