Bridgestone says Super Bowl goal was super
In a blog following the Super Bowl, Modern Tire Dealer Editor Bob Ulrich broke down Bridgestone Americas Inc.'s cost per minute during the game.
Bridgestone not only sponsored the Super Bowl XLV Halftime Show, but also ran two 30-second commercials (see “Bridgestone spends close to $5 million a minute on brand awareness at the Super Bowl”).
Bridgestone's Dan MacDonald, vice president of community and corporate relations, said the event is more than a game-long or even a day-long opportunity to increase brand (in this case, Bridgestone) awareness. It's a month-long campaign.
He explains how successful the marketing campaign was from Bridgestone's perspective in Ulrich's latest blog, "Bridgestone explains why its Super Bowl advertising is 'a great ROI.'" (To read the previous Super Bowl blog, click here.)
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