Maxxis contributes to Cheng Shin's growth
Taiwan-based Cheng Shin Group, which owns the Maxxis brand, achieved $2 billion in sales during the first 10 months of 2008, up 22% from the same period last year.
Cheng Shin's revenue has more than doubled over the last 10 years "after the company made a huge effort to build the Maxxis brand," say company officials.
The Maxxis brand, which is marketed in the United States through Maxxis International - USA, makes up 60% of Cheng Shin's total sales. (The rest of its sales come from its Cheng Shin brand, plus private label tires.)
Looking ahead, Cheng Shin plans to expand its retail presence in several key markets during 2009, including China, Thailand and the Middle East.