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Sports marketing: the way to go, says Kumho

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Kumho Tire U.S.A. Inc. executives had a lot to tell its dealers at its annual dealer meeting. A change in marketing philosophy was one of them.

The introduction of a new ultra-high performance all-season tire (see "Kumho takes on the industry with the Ecsta 4X") and a SmartWay line of truck tires ("Kumho KL truck tires: modified, verified and certified") were big news. But so was its exit from professional motorsports.

Why the change of heart? Afterall, not that long ago, Kumho was interested in competing in Formula One racing.

To find out what the company told its dealers in Cabo San Lucas, Mexico, click "Kumho tells dealers more sports, less motorsports," the latest blog by Modern Tire Dealer Editor Bob Ulrich.

Let us know what you think about the blog -- or Ulrich, who gave up sitting poolside or laying on the beach to write it -- by leaving a comment!

And to see what all the excitement in Mexico was about, check out the new MTD Facebook page photo album, "2011 Kumho Dealer Meeting."

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