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Royal Tire promotes Pickens, Lang

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St. Cloud, Minn.-based Royal Tire Inc. has named Mick Pickens president and Rick Lang vice president of sales and marketing.


A 20-year tire industry veteran, Pickens most recently served Royal Tire as commercial division manager.

Lang, who has been with Royal Tire for 25 years, most recently worked as consumer division manager.

The promotion of Pickens and Lang "will better allow the company to continue the growth we have experienced over the past decade," says Royal Tire co-owner Pat Duininck, who runs the dealership with his brother, Paul.

The changes "will align all sales functions under the VP of sales and marketing, allowing us to better focus on our customers' needs and the ever-changing market demands."

Royal Tire is the 36th largest retreader and 66th largest independent tire store chain in the United States, according to Modern Tire Dealer research.



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