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ITE: TIA improves 'Certified Store' concept with MAP partnership

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The Tire Industry Association (TIA) and the Motorist Assurance Program (MAP) have formed a partnership that will help TIA members fulfill some of the basic requirements of MAP accreditation.

Under the plan, TIA will incorporate MAP's passenger tire and wheel Uniform Inspection Communications Standards -- and accompanying inspection forms -- into its "Certified Store" concept, which tentatively will become a reality next year.

The "Certified Store" is a training program for tire dealers designed to help improve the way they do business. From a marketing standpoint, it helps inform consumers that the tire and automotive service performed in the facility meets some of the most stringent requirements in the industry.

"In many ways, the 'Certified Store' concept is intended to add value to member businesses," says Larry Morgan, TIA president. "The motoring public needs to hear a positive message about our industry, so TIA is developing a program that communicates the importance of technician training and certification.

"With the first component of the Automotive Tire Service (ATS) program up and running, we're confident we can make a positive impact on public perception by emphasizing our commitment to education and best practices."

The "Certified Store" concept is one component of TIA's long-term Strategic Plan.

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