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Bridgestone/Firestone introduces UHP Potenza RE050

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Bridgestone/Firestone North American Tire LLC (BFNT) has introduced the Bridgestone Potenza RE050 with a tread that combines technology derived from the grooved design of the Bridgestone Potenza Formula One dry tire and the company's Potenza F1 rain tire for both grip on dry roads and surefooted traction in the wet.

The new W- and Y-speed rated Potenza RE050 delivers optimum dry and wet handling, sporty responsiveness and a comfortable, quiet ride, the company says.

The tire will be available in February 2004, and has been selected as original equipment for such vehicles as the BMW 5- and 6-Series, the BMW Z4; the Porsche 997; the Mercedes Benz C-, E- and S-Class; the Audi C6 and the super-high performance Enzo Ferrari.

"The Bridgestone Potenza RE050 features our exclusive UNI-T technology for outstanding performance and handling, and follows in the sure-footed steps of the Bridgestone Potenza S-03 Pole Position,” said Phil Pacsi, executive director, North American Consumer Tire Brand Marketing, BFNT.

It will be available in 25 popular 17-, 18- and 19-inch sizes. The company also is offering a companion Potenza RE050 run-flat tire in eight popular 16- through 18-inch sizes for vehicles specifically designed to use run-flat tires.

Bridgestone also is introducing a companion Potenza RE050A, with an asymmetrical tread pattern, which combines large, outside elements for improved handling with smaller, inside elements for water evacuation. The asymmetric tread also allows for easy tire rotation, to help prevent irregular wear.

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