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ITE: Kumho attacks UHP all-season, competition markets

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Kumho Tire U.S.A. Inc. is moving into the ultra-high performance all-season market with its new Ecsta ASX, which was officially unveiled today at the International Tire Expo (ITE) in Las Vegas.

The tire contains a variety of features, including an asymmetrical tread pattern, a "three-rib" tread design, endless cap construction and a silica compound, according to Kumho representatives.

The Ecsta ASX is designed for Cadillac, Lexus, Audi, BMW and other high-end vehicles.

It is available in 38 sizes for 16-, 17- and 18-inch wheels, with a W and Y speed rating.

Earlier today, Kumho also unveiled a new competition tire, the Ecsta V710, which carries a V and Z rating and will come in 24 sizes starting next year.

It will eventually replace the Kumho Ecsta V700, which will be phased out, say Kumho officials.

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