ATD rolls out new incentive program

Order Reprints

American Tire Distributors Inc. (ATD) will give computers to dealers who buy 300 Bridgestone brand passenger and light truck tires -- with a mix of at least 80 light truck units -- through Nov. 21.

The DELL system includes a 13-inch color monitor, 65K modem and other features.

In addition, ATD is offering double HeafNet Rewards points to dealers who buy Bridgestone LT tires on-line during October and November.

Points can be redeemed for plane tickets, travel packages, electronics and other items, say ATD officials.

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