Retail

BFNT to sponsor bowl game

Order Reprints

Bridgestone/Firestone North American Tire LLC (BFNT) has signed a two-year deal to be the presenting sponsor of the Gaylord Hotels Music City Bowl, which will be played on Dec. 31, 2003, in Nashville, Tenn.

"It's a perfect fit for our company and the Bridgestone brand," says John Gamauf, president, BFNT Consumer Tire Replacement Sales.

The Gaylord Hotels Music City Bowl is entering its sixth year and draws 24 million TV viewers annually.

Related Articles

How to Leverage Inspections to Drive More Business

McCarthy Tire Service To Close Kingston Store

Leeds West Groups Adds to Real Estate Holdings

You must login or register in order to post a comment.