Retail

BFNT to sponsor bowl game

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Bridgestone/Firestone North American Tire LLC (BFNT) has signed a two-year deal to be the presenting sponsor of the Gaylord Hotels Music City Bowl, which will be played on Dec. 31, 2003, in Nashville, Tenn.

"It's a perfect fit for our company and the Bridgestone brand," says John Gamauf, president, BFNT Consumer Tire Replacement Sales.

The Gaylord Hotels Music City Bowl is entering its sixth year and draws 24 million TV viewers annually.

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