Pascal Couasnon has been named vice president of marketing for Michelin Americas Small Tires, effective the end of July.
He replaces Alison Heiser, who is leaving to pursue other interests, according to Michelin officials.
Couasnon has been with Michelin since 1987 and has held executive positions with the company in Europe and Asia, most recently as senior vice president of Michelin Asia-Pacific's Passenger and Light Truck Tire unit.
