Retail

Cooper promotes Zeon 2XS at media event

Order Reprints

Cooper Tire & Rubber Co. today unveiled its ultra-high performance Cooper Zeon 2XS to the tire industry trade media at the company's 1,000 acre, state-of-the-art Tire and Vehicle Test Center (TVTC) in Pearsall, Texas, near San Antonio.

The Zeon 2XS is the first in a new family of Zeon performance tires to be marketed by Cooper. In the coming months, Cooper plans to launch several additional performance lines including all-season UHP, sport truck performance, sport truck touring and tuner performance models. Previously, Cooper added 15 sizes in the popular Lifeliner SLE H and V lines to match OE fitments.

The W speed-rated Cooper Zeon 2XS is offered in 29 sizes, ranging from 15-, 16-, 17- and 18-inch diameters.

It will be produced at the company’s Melksham, England; Findlay, Ohio; and Tupelo, Miss., manufacturing facilities.

Taking part in today's tire unveiling were Cooper’s executive management, high performance team, and racing professional Johnny Unser. Unser is working with Cooper as a technical consultant for its ultra-high performance and racing tire product lines.

THe Zeon 2Xs has a racing-inspired tread compound and a dramatic, tapered tread design, says the company. It offers optimum handling performance in wet or dry driving conditions.

“Our high performance initiative fits not only with Cooper’s strategic direction but also with the trends in the replacement tire market,” stated Dick Stephens, president, Cooper Tire.

“In the past, Cooper has been fairly quiet about our technology, but we’ve now started to tell the world about our expertise in the performance area and our intent is to help our dealers get their fair share of this market with the increasingly popular Cooper brand.”

The Cooper Zeon 2XS will be supported by "trendy and stylized point-of-sale materials to match the exotic look of the tire," says Cooper.

Related Articles

How Chip Wood Built Tire Discounters’ Management Team

TBC Continues Good Deeds for Hospital Workers

Sales Makers or Order Takers? How to Determine 'Who’s Who' on Your Team

You must login or register in order to post a comment.