Bridgestone/Firestone North American Tire LLC (BFNT) is sponsoring the new Bigfoot Destination Monster Truck, which will bear Firestone Destination light truck tires.
"This promotional sponsorship is integral to our marketing plans for the new Firestone Destination family of light truck and SUV tires," says Phil Pacsi, executive director, North American Consumer Brand Marketing, BFNT.
The Bigfoot Destination will tour the country, according to BFNT officials.
It also will appear in a major motion picture this summer.
