Retail

FTC begins review of tire advertising and labeling guides

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The Federal Trade Commission (FTC) is in the process of reviewing the Tire Advertising and Labeling Guide rules it created in 1967.

It will ask for comments from the public and industry participants later this year following a formal announcement in the Federal Register. The FTC's David Plottner, who is heading up the review, says the commission probably will begin soliciting input some time in March or April.

The FTC issued its Tire Advertising and Labeling Guides, 16 CFR 228, in 1967. The guides can be viewed at http://www.access.gpo.gov/nara/cfr/cfrhtml_00/Title_16/16cfr228_00.html (click here to go right to the site).

"Guides such as these do not have the force of law, but are intended to serve as a 'guide' for industry members wishing to avoid problems with

the FTC," says Plottner.

During 2003, it will be reviewing these tire guides with an eye to revising them, discarding them or updating them, he adds. The FTC is scheduled to review its guides at least every 10 years.

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