Hercules names new director of sales and marketing

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Kevin Breen is the new director of sales and marketing for Hercules Tire & Rubber Co.'s Tire Division.

Breen, formerly Hercules' marketing director, will focus on increasing the company's Hercules brand sales.

"Kevin has developed a strong rapport with our dealers," says Hercules Vice President Steve Buck.

Before becoming Hercules' marketing director five years ago, Breen served as operations manager for CarMerica, a former Hercules division that was based in Nashville, Tenn.

His experience also includes eight years with Bridgestone/Firestone Inc. in retail management.

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