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Falken promotes Leslie Heine

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Falken Tire Corp. has promoted Leslie Heine to manager of advertising and corporate communications.

Heine, a 13-year industry veteran, has been with Falken for 10 years. "It is always a pleasure to recognize and reward hard work and dedication," says Richard Smallwood, Falken's vice president of marketing.

Falken recently introduced its custom wheel line -- which is being sold exclusively through the company's network of independent tire dealers -- and "factory-tuned" line of premium performance parts at the International Tire Expo in Las Vegas, Nev. "I have seen many changes in my time here, and I can say I have never been more excited and confident about our direction and growth," says Heine.

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