Tireco Inc. is using this week's Specialty Equipment Market Association Show to preview its new Provato passenger touring line, which will be available early next year.
Provato will be positioned as a "step up program for dealers in the 'better' category," Ryan Sung, Tireco's marketing coordinator, told moderntiredealer.com earlier today.
"The plan is to explore the cosmetic performance segment."
In other Tireco news, the company has expanded its Milestar line with a new product, the MS70, which is for "very basic passenger applications, like older Toyota Corollas, Honda Accords -- stuff like that," said Sung.
The MS70 will be available at the end of 2008.
