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Alliance Tire Americas Expands Canadian Sales Team

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Alliance Tire Americas Inc. (ATA) has added three regional managers to its Canadian sales team.

The names, positions and background of the new members of ATA’s North American staff follow.

Daniel Menard, regional sales director for Eastern Canada, brings more than 30 years of experience in sales and business development in equipment for transportation, material handling and construction to the post. Menard will represent Alliance Tire to distributors, dealers and original equipment manufacturers in Quebec and the Maritimes.

Barrie Taylor, regional sales manager for Western Canada, has also spent more than three decades in the tire business. His deep knowledge of the distribution side of the business—honed as general manager two Canadian tire distributors—as well as his experience as regional sales manager for a leading OTR and farm tire company bring rich perspective to the Alliance team.

Mark Vrab, regional sales manager for Central Canada, has gathered insight into OTR tires during 20 years of sales for top tire manufacturers, along with the deep knowledge of the wheel and power train businesses he gained in sales roles in those sectors. Vrab’s experience throughout the distribution chain—all the way from the OEM and distributor to the end user—fits Alliance Tire’s deep focus on its broad customer base.

“Daniel, Barrie and Mark are all outstanding additions to the Alliance Tire team as we continue to grow throughout North America,” says James Clark, president.

“With their experience and deep knowledge of OTR tires, they are key to expanding our reach and improving our level of service across Canada, where we have many long-standing and important customer relationships. Increasing our sales presence in Canada is part of our strategy for achieving continued growth, which also includes the expansion of our warehouse infrastructure and increasing staffing in engineering and customer service.

ATA is a part of Alliance Tire Group, which employs more than 3,000 people worldwide and manufactures industrial, agricultural and forestry tires at its plants in Israel and India. The company has R&D facilities in Israel, India, and in the United States. The company’s Alliance, Galaxy and Primex tires are available in more than 120 countries.

For more information on Alliance tires, visit, call toll free (800) 343-3276 or (781) 321-3910.

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