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Battle for Tire Sales Pits Sears against Walmart

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Battle for Tire Sales Pits Sears against Walmart

With Black Friday behind us, it isn't surprising that both Sears Holding Corp. and Wal-Mart Stores Inc. were both advertising their tire deals.

But who does the better job? Walmart's advertising is more traditional and focuses on one brand, and it is not its Douglas private brand. Sears doesn't offer up tire prices, but has more brands, including its flagship Sears Roadhandler.

And in this day and age of online and mobile shopping, Walmart's pricing is good both in-store and online. How do we know? Modern Tire Dealer Editor Bob Ulrich checked while writing his blog analyzing the ads.

Find out who he thinks won the Battle of Black Friday in his latest blog, "Sears vs. Walmart on Black Friday: And the Winner Is...." The answer may surprise you.

Read the blog, then let us know what you think about the ad wars by leaving a comment! And tell us about your tire sales over the holiday weekend!

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