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Continental’s ExtremeContact DWS06 Is Named Best New Product at SEMA Show

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Continental’s ExtremeContact DWS06 Is Named Best New Product at SEMA Show

Continental Tire the Americas LLC’s ExtremeContact DWS06 all-season, ultra high performance (UHP) tire was named best new product in the tire and related product category at the 2015 Specialty Equipment Market Association (SEMA) Show.

“We’re extremely proud to win the best new product award for the second year in a row at SEMA,” says Travis Roffler, director of marketing for Continental Tire. “We’ve maintained excellent snow traction while making improvements in wet traction, dry handling and tread life. This is the ultimate UHP tire that enthusiasts will really enjoy.”

The company says the ExtremeContact DWS06 marks the debut of its SportPlus technology, which is designed for precise handling; security on wet, slippery roads; and excellent tread life. Additionally, all-season traction is enhanced through the use of Continental’s Traction Grooves and X-Sipes technology. Traction Grooves improve snow performance through increased pattern edges while X-Sipes improve braking, cornering and acceleration in wet, snow and ice.

The ExtremeContact DWS06 also features the company’s Quick View Indicators, including the Alignment Verification System and Tuned Performance Indicators. The Alignment Verification System provides an early warning system to drivers alerting them to have the alignment checked on their vehicle. The Tuned Performance Indicators provide Dry, Wet and Snow letters in the tread to indicate the tire’s optimal performance levels in a variety of driving conditions.

The all-season tire has a 60-day customer satisfaction trial and road hazard coverage (12 months or first 2/32 inches) as well as a 72-month manufacturer’s limited warranty program. Also included is a 50,000 mile limited mileage warranty and three-year flat tire roadside assistance.

The ExtremeContact DWS06 comes in 87 sizes from 16- to 22-inch wheel diameters with a W and Y speed rating.

This marks the second straight year Continental has claimed the best new product award in the tire and related product category at SEMA. Continental’s TrueContact, a touring performance and all-season tire, won in 2014.

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