Hankook Tire America Corp. will add sizes to its Laufenn brand for passenger car and light truck tire lines in the U.S. market in 2016.
The company says the Laufenn brand surpassed expectations for growth in its first year. Hankook launched the entry-level brand in November 2014.
The company announced the brand’s first-year growth in a press conference at the 2015 Specialty Equipment Market Association (SEMA) show.
The company says the Laufenn brand offers consumers seeking value, quality and style a wide range of quality products to meet a variety of driving conditions.
"Hankook is committed to meeting the diverse needs of drivers by delivering superior technology and driving experiences for our customers," says Hee Se Ahn, president of Hankook Tire America Corp.
"The Laufenn brand combines value with solid fundamentals, outstanding performance and style, and delivered solid growth in its first year in a highly competitive tire market that was consistent with our expectations.”
