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2015 SEMA Show, Day 2: Tire Intelligence Expands Price Tracking Coverage

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2015 SEMA Show, Day 2: Tire Intelligence Expands Price Tracking Coverage

Tire Intelligence LLC announced it has expanded its price tracking service beyond the Americas to Europe, Asia, the Mideast and Australia at the 2015 Specialty Equipment Market Association (SEMA) Show.

The Charlotte, N.C.-based company offers retail pricing services for manufacturers, distributors and dealers as well as digital content for use in selling tools.

The retail pricing service gives information about competitors’ pricing to dealers to provide guidance for pricing their own tires, according to Don Palmer, business development director.

“With retail pricing information, dealers can be competitive while maximizing their profits,” he says.

Dealers can use the digital content from Tire Intelligence for marketing their business through all types of platforms.

“We take all our own digital photos of tires. All the images have the same aspect ratio and same look to provide consistency across all applications,” says Palmer.

“Digital selling tools for product comparison enable tire dealers to effectively sell to their customers using a huge library of tire photos, tire specifications, 3-D views and interactive presentations. And it doesn’t take up floor space,” says Palmer.

For more information, visit

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