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2015 SEMA Show, Pre-Show: Nitto Redesigns Its 'Driving Line' Website

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2015 SEMA Show, Pre-Show: Nitto Redesigns Its 'Driving Line' Website

Nitto Tire U.S.A. has redesigned its Driving Line website just in time for the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas. This new layout provides automotive enthusiasts with a custom-tailored browsing experience featuring striking photography, an interactive user experience, and live event coverage.

Nitto Tire says Driving Line has been delivering a unique blend of content celebrating the stories and happenings within each niche of automotive culture since 2012. Now, with the site’s all-new design, visitors are able to better enjoy articles, galleries, videos, and in-depth live coverage; finding content relevant to them be it about off-road, exotic, import, classic, or domestic cars.

“This isn’t just ‘another’ automotive site,” says Jonathan Wong,editor-in-chief . “We’re bringing a modern look and feel to the redesign of Driving Line, and know it will resonate with all types of enthusiasts.”

Thanks to the new Live At technology, enthusiasts are now able to experience unprecedented access to some of the biggest automotive events from around the world.

The “Live At” section features a streaming social feed of each event, daily highlights, and an aggregate of all articles written about that event. Users also have the ability to filter the live feed by social media network as well as by hashtag, giving them the power to see the content that best fits their tastes.

The first event being featured in the new Live At section is the 2015 SEMA Show, from which the Driving Line team will be providing a non-stop flow of the best vehicles, products, and debuts from the aftermarket automotive industry’s yearly trade show.

“Driving Line has been a great way for Nitto Tire to connect with enthusiasts from all aspects of the automotive world,” says Stephen Leu, brand publishing manager for Nitto Tire. “No matter where your passion lies, there is something for you to enjoy on the site, and with the new Live At functionality, we are excited to bring the world’s best events straight to enthusiasts’ computers, tablets, and smart phones.”

Nitto Tire invites those attending this year's 2015 SEMA Show to visit Driving Line (Booth No. 61043) on the bridge between the Central and South Halls to explore the new website, enjoy a Virtual Reality ride along with Team Nitto off-road and drift racers, get a limited edition Nitto Racing T-shirts featuring a different driver each day, and see Fast & Furious actor Sung Kang’s 1973 Nissan 240Z featured on the TV Show “Z Dream” on FOX Sports.

Explore the new Driving Line website at and follow along with their automotive journeys via Facebook, Instagram (@drivingline), and Twitter (@driving_line). To learn more about Nitto Tire, please visit Join Nitto Tire on Facebook at and on Twitter at @NittoTire.

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