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BKT-sponsored Monster Jam Show Returns to Europe

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BKT-sponsored Monster Jam Show Returns to Europe

The Monster Jam show sponsored by Balkrishna Industries Ltd. (BKT) is returning to Europe in November 2015. Shows are scheduled for Nov. 7 in Stockholm, Sweden, and Nov. 14 and 15 in Helsinki, Finland.

BKT, the official and exclusive tire manufacturer of Monster Jam till 2018, will equip the giant Monster trucks with its tires.

The Monster Jam show completed a summer tour in Spain and Belgium in June 2015.

Monster Jam, now in its 17th season, thrills over 4 million spectators every year in about 300 shows across the United States and worldwide.

For the second year in a row, the show is pairing up with BKT following an exclusive binding agreement between event organizer Feld Motor Sports and BKT.

In addition to providing cross-market visibility, BKT says the high-level sponsorship program with strong media response confirms its positioning strategy to enhance and strengthen its brand awareness worldwide.

BKT has designed and developed a tire specifically for Monster Jam, called the BKT Monster Jam tire. The company says it has been specifically created to equip and support the Monster Trucks performing stunts in each show. Outstanding performance and maximum resistance to shock and stress make this special tire any monster truck’s “best friend” on the track, according to BKT.

The first event of the new Monster Jam European tour is scheduled on Saturday, Nov. 7 in Sweden at the Friends Arena in Stockholm. The following week, two consecutive days in Finland at the Hartwall Arena in Helsinki, with two shows on Saturday, Nov. 14, and one show on Sunday, Nov. 15.

BKT is an Indian-based tire manufacturer. The BKT group offers a large range of  off-highway tires designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV and gardening sector. The company offers more than 2,300 products sold in over 130 countries worldwide. For more information, visit www.bkt-tires.com.

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