The more than 125 Canadian tire dealers who previously operated under the Unipneu name and joined Point S Development this spring are launching their first advertising campaign with the new Point S branding.
The “No Stress with Point S!” campaign will focus on reducing consumers' stress by offering them personalized customer service each time they visit. The company makes three promises to its customers:
- To always offer a fair price, any day of the week;
- Tire change within one hour, guaranteed; (the clock starts ticking once the vehicle enters the service bay, and depends on the consumer having a scheduled appointment)
- Transparency on all fronts; nothing will be done on your vehicle without your consent.
“We think of our clients first and foremost; we understand only far too well the stress that comes with vehicle maintenance and seasonal tire changes," says Bruno Leclair, CEO and president of Point S Canada. "That’s why Point S is committed to reducing client stress by upholding the three promises that have made our company a world leader in our field."
In May Tire Factory Inc. announced it was joining Point S. At the time of the announcement Tire Factory said the rebranding would begin in June 2015 and continue for 18 months.
The Canadian advertising campaign will run until the end of the year and will include television and radio spots, billboard advertising, as well as newspaper and online promotion. The cornerstone concept of this advertising campaign showcases an anti-stress ball because, just like the slogan says, “No stress with Point S”.
View one of the Point S television ads — in French — below:
With over 3,300 points of sale in 28 countries, Point S says it is the largest independent retail tire and automobile service retail network in the world.
