At the recent birthday celebration for the General tire brand in Las Vegas, Continental Tire the Americas LLC executives did more than recap the brand's history. They also hinted at what's in store for the 100-year-old brand.
Modern Tire Dealer Editor Bob Ulrich sat down with Bill Caldwell, vice president of sales and marketing, and Travis Roffler, director of marketing, to find out what tire dealers can expect from the company in the near future. That includes the upcoming SEMA (Specialty Equipment Market Association) Show, also in Las Vegas.
To find out what they had to say, read Ulrich's latest blog, "Conti has BIG plans for General in 2016." In addition to their plans, Caldwell and Roffler also revealed insight into how often they like to refresh General product lines.
What do you think of the company's plans for General? Is it still a strong brand in your store -- or market?
Read the blog, then let us know what you think by leaving a comment!
