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Free SEMA Show app customizes product lists

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The Specialty Equipment Market Association (SEMA) has added the ability to scan products in the New Products Showcase to its 2015 SEMA Show mobile app. The new function allows attendees to create a customized list for use during and after the 2015 SEMA Show.

The 2015 SEMA Show mobile app also features custom turn-by-turn navigating directions and an up-to-date exhibitor list.

“The mobile app’s scanning ability empowers users to build a product list that meets their specific needs,” says Peter MacGillivray, SEMA vice president of communications and events.

“Users control what products are included on their list, and they have complete ownership of that list. It’s great for identifying what booths to visit, and it helps with post-show follow-up.”

In addition to using the mobile app as a scanner in the New Products Showcase and searching for exhibitors, seminars or special events, the 2015 SEMA Show Mobile App allows users to:

* create a custom list of exhibitors to visit, view the selected companies on a single map and chart the best route to visit them;

* list contact information and details for all the exhibitors met during the show;

* view a list of educational seminars, celebrity appearances and networking events by day or by category, create a personalized schedule, then rate the seminars;

* access transportation details, including where the transportation hubs are located at the show, and which hotels are included in the free hotel shuttle service.

To download the mobile app, visit the SEMA Show website. Showgoers can also search “SEMA 2015” in the smartphone app store.

A web version is available for those whose mobile devices are not compatible with traditional apps.

The SEMA Show runs Nov. 3-6 in Las Vegas.

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