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Go Tire goes to school!

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Go Tire goes to school!

Go Tire Inc., Canada’s first and only mobile tire service franchise, is going to school to teach marketing students about Go Tire Mobile Tire Service. The format is featured in the 3rd edition of McGraw-Hill Ryerson’s "Marketing" textbook, specifically Chapter 10: Services: The Intangible Product.

The chapter highlights the services offered by Go Tire and how Go Tire overcame the challenges of marketing services through video, social media education and extensive technical training to ensure consistency in service.

“Go Tire understood from the beginning the challenge of educating the consumer that we offer our service in a unique way,” says owner Heather Murphy. “Although the value proposition may seem obvious, the challenge is to find a way to let the customer know how we are unique.”

After the Go Tire story aired on the Canadian Broadcasting Corp.'s "Dragons’ Den" television show, Murphy was contacted by the chapter’s author, Shirley Lichti, a marketing instructor at the School of Business and Economics for Wilfrid Laurier University.

“It is humbling to go from a great idea to being discussed as part of the curriculum of a university in the space of five years," says Murphy. 

Founded in 2011, Go Tire says it "provides motorists with the same exceptional service, products and value found at brick and mortar tire shops while adding the convenience of on-site service at your home, workplace or roadside."

Murphy is spreading her franchising and partnership models not only across Canada but also into the United States. For more information, visit the following websites: or

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