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Bridgestone launches consumer tire website

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Bridgestone launches consumer tire website

Bridgestone Americas Inc. has launched its newly redesigned website for Bridgestone-brand passenger and light truck tires,

The site features enhanced and easy-to-use tire search capabilities to simplify the tire buying experience. Built with a mobile-first approach and responsive design, the new website allows consumers to shop for tires seamlessly online and on-the-go regardless of device.

“Digital plays an important role in the path to purchase for today’s consumers. It’s critical that we meet consumers’ needs by creating an online tire shopping experience that’s straightforward and easy-to-use,” says Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “The new makes it easier for consumers to access product information relevant to their vehicle fitment and ultimately creates a more informed tire purchase. We want consumers to feel confident in their tire purchase decision.”

Site features include a contextual search function, which creates a simplified and more customizable search experience similar to leading Internet retailers. Visitors to the site also will discover product information is easier to find and more prominently displayed. All six Bridgestone passenger and light truck tire lines are featured on the site in a way that showcases each tire line’s key benefits, including ride comfort, fuel economy and performance. The newly redesigned website also offers improved navigation, in addition to links and search functions to find consumer product reviews and Bridgestone tire retailers more easily.

Additional enhancements to the new site include access to valuable consumer education resources like tire maintenance and driving safety tips. Tire warranty information and the Bridgestone Buy and Try 30-Day guarantee appear prominently on the site to equip consumers with the information needed to choose the right tire for their vehicle.

For more information, see

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