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SMP improves diesel program

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SMP improves diesel program

Standard Motor Products Inc. (SMP) has expanded its diesel program. The new Standard Diesel line features a revamped remanufacturing process, rigorous testing procedures, expanded coverage, new packaging and competitive pricing.

The launch will be supported by a new diesel-specific catalog, diesel technical training, enhanced sales support and a new diesel section at www.StandardBrand.com

The company improved the program to help customers capitalize on the burgeoning diesel market, according to Phil Hutchens, vice president of engine management marketing.

“We are very excited about our new Diesel launch. It reaffirms our commitment to the Diesel and Turbocharger categories while delivering the category leadership our customers have come to expect from Standard. With our new Diesel offering, we believe our customers have everything they need to capture a share of this important and rapidly growing segment.”

The Standard Diesel program offers more than 300 SKUs in nearly 40 categories, including import and domestic. The offering includes top movers in diesel fuel injector, fuel injection pump, high pressure oil pump, turbocharger, and fuel pressure regulator categories, just to name a few. 

SMP is planning another major release for its diesel and turbocharger lines for the fourth quarter of 2015. Currently, 19 categories have been created for release by the end of this year.

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