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Continental kicks off youth soccer sponsorship

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Continental kicks off youth soccer sponsorship

Continental Tire the Americas LLC is adding to its portfolio of soccer sponsorships, signing a deal with the American Youth Soccer Organization (AYSO) to become the official tire of the club. The multi-year agreement also names Continental the presenting sponsor of the Safe Haven program, a child and volunteer safety program.

This continues Continental’s passion for soccer, following partnerships with Major League Soccer (MLS) and U.S. Soccer.

“Soccer is a global platform for Continental and youth soccer is the next piece of the puzzle for us,” says Travis Roffler, director of marketing for Continental Tire. “We are especially excited to sponsor the Safe Haven program, as safety is at the core of our business. We look forward to sharing with the parents of AYSO, important tips to keep their family safe while on the road driving their kids to and from practice.”

Ian McMahon, executive director of AYSO, says, “Having Continental Tire on board with AYSO is a huge asset to our Safe Haven program and our plans to support your family’s safety on and off the field. Their experience in the professional soccer space makes for an easy transition into the AYSO family, but I think this partnership will be the closest to their heart.”

AYSO is the largest soccer club in the US with 500,000 million players and more than six million alumni. In addition to signage at events, Continental will be included on all AYSO registration TV commercials seen this year on FOX Sports network.

The AYSO Safe Haven program, presented by Continental Tire, is a unique child safety program for the world’s biggest youth soccer club. Safe Haven training is required for every registered AYSO coach, referee, administrator and volunteer helper. More details about the Safe Haven program can be found at, a family’s one-stop source for information on how to make sure a child’s soccer experience is both physically and emotionally fun, safe and healthy.

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