Current Issue


Retail Suppliers

Apollo hires a new global creative agency

Order Reprints
Apollo hires a new global creative agency

Following a multi-agency pitch, Apollo Tyres Ltd. has named the J. Walter Thompson Co. its global creative agency. J.Walter Thompson replaces The Brooklyn Brothers.

It is the new agency's responsibility to work on growing Apollo's key brands -- Apollo and Vredestein -- globally.

“The team has demonstrated real passion and understanding of our brands," said Marco Paracciani, chief marketing officer for Apollo. "We look forward to working with them and (developing) category leading communications.”

The new global relationship will be run out of Apollo's Global Marketing Office in London, England.

Related Articles

Global synergy: Apollo hires a CMO

Yokohama hires digital marketing agency

Apollo chairman: 1% growth in the U.S. tire market means a new plant a year

You must login or register in order to post a comment.