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Apollo hires a new global creative agency

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Apollo hires a new global creative agency

Following a multi-agency pitch, Apollo Tyres Ltd. has named the J. Walter Thompson Co. its global creative agency. J.Walter Thompson replaces The Brooklyn Brothers.

It is the new agency's responsibility to work on growing Apollo's key brands -- Apollo and Vredestein -- globally.

“The team has demonstrated real passion and understanding of our brands," said Marco Paracciani, chief marketing officer for Apollo. "We look forward to working with them and (developing) category leading communications.”

The new global relationship will be run out of Apollo's Global Marketing Office in London, England.

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