Giti creates website for motorsports fans
Giti Tire (USA) Ltd. has launched a website designed to provide auto and motorsports enthusiasts an inside look into the GT Radial teams competing in Formula Drift.
The company says the new website, www.gtradical.com, gives fans the inside scoop from GT Radial drivers Conrad Grunewald, Kyle Mohan, and Chelsea DeNofa on how their teams are preparing for the next round of competition, the pace of Formula Drift weekends, and post-competition analysis.
A gallery of action photos and videos shared by the drivers, like DeNofa’s “Say Howdy” video series, help bring the action to life for motorsports fans. Visitors are encouraged to join the GT Radial and drivers’ social media sites.
“This new website is designed to connect GT Radial with enthusiasts by allowing them to get up close and personal with the professionals competing on our Champiro SX2 tires in Formula Drift, as well as with fellow enthusiasts who share their passion for driving in amateur competitions on paved and off the road courses,” says Mike Meeiem, motorsports marketing manager, Giti Tire.
GT Radial is supporting enthusiasts at the grassroots level. The website includes details on GT Radial contingency programs for those competing in club events with SCCA (Sports Car Club of America) and NASA (National Auto Sport Association). Enthusiasts can also learn how they can obtain special pricing on tires and other benefits when they qualify as a GT Radial brand ambassador.
The GT Radial brand entered its second year of competition in Formula Drift with three veteran drivers, looking to build on momentum established in its inaugural year of competing in North America’s professional drifting championship.
GT Radial captured its first Formula DRIFT win in April when Grunewald and his Always Evolving/Replay Camera Chevrolet Camaro outmatched Robbie Nishida and his Lexus SC300 in thrilling competition under the lights on the streets of Long Beach in the KMC Super Drift Challenge.
For more information on the company’s motorsports program, visit www.gtradical.com.
Giti Tire (USA) Ltd., based in Rancho Cucamonga, Calif., is the sales, marketing, and distribution company for North America. It markets and sells a family of brands: GT Radial, Primewell, Dextero, and Runway tires for high performance vehicles, passenger, SUV, light truck, and medium trucks. For more information, visit www.giti.com.