Bridgestone taps 'Hangover' star for Ecopia ads
The newest commercials for Bridgestone Americas Inc.'s line of Ecopia fuel-efficient tires feature actor Ken Jeong and a team of Bridgestone engineers on a road trip to Las Vegas. Jeong speeds past gas stations and heckles other drivers who have to stop and fill up, while he enjoys the fuel-efficient benefits offered by Ecopia EP422 Plus tires from Bridgestone.
“At Bridgestone, we focus on innovation that serves those who use our products, and the fuel-saving attributes of the Ecopia EP422 Plus tire are a prime example of that commitment,” says Philip Dobbs, chief marketing officer for Bridgestone Americas. “Better fuel-efficiency translates to savings at the pump, and that continues to resonate with Americans as they look to stretch their dollars. Ken Jeong’s unique comedic style as he cruises past gas stations is the perfect way to demonstrate how choosing the right tire can deliver increased savings at the pump and keep more money in the bank.”
Bridgestone says the Ecopia tire ads will air during widely watched programming on ESPN, NBC Sports Network, AMC, HGTV and more. In addition to the :30 second premiere spot entitled “Vegas,” Bridgestone will run a :15 second spot entitled “Sanitizer.” Social media engagement with Jeong and an integrated digital campaign will support the series of broadcast ads.
Julia Melle, senior vice president and executive creative director, Publicis Dallas, says, “Who better to feature with Bridgestone’s new fuel-efficient Ecopia EP422 Plus tire than actor and comedian Ken Jeong on his way to Vegas. In the way only he can, Ken mocks those who have to stop for gas as he drives on past the gas station with his Ecopia EP422 Plus tires from Bridgestone.”
Engineered to appeal to today’s savings-minded consumers, the ads demonstrate how Ecopia EP422 Plus tires offer greater fuel savings, enabling drivers to travel an extra 20 miles per tank.
The fuel savings offered by the Ecopia EP422 Plus tire contribute to the company’s global goal to improve tire rolling resistance by 25% by 2020. The Ecopia tire line also moves Bridgestone closer to its long-term environmental vision of achieving a 50% reduction in CO2 emissions by the year 2050 and beyond.
The Ecopia EP422 Plus tire from Bridgestone delivers dependable all-season performance and handling and a comfortable ride — all backed by a 70,000 mile treadwear limited warranty. It is available in 43 sizes, ranging from 15” to 18” rim diameters, and is designed to fit many of the most popular coupes, sedans and wagons on the road today. The Ecopia EP422 Plus tire also fits select minivans. To learn more about the fuel-efficient Ecopia tire line, visit BridgestoneTire.com/Ecopia.