The Yokohama Tire Corporation television advertising campaign, “I Am Yokohama,” won a bronze, local-level ADDY Award in the products category from the American Advertising Federation (AAF) of Orange County.
The “I Am Yokohama” campaign was designed by Yokohama’s digital agency of record, Irvine, California-based INK. The campaign includes two TV commercials which use computer-generated imagery to highlight various elements of tire components and design, a microsite (www.iamyokohama.com) and several touch points, including print, online and social media.
The local Ad Club ADDY Awards are the first of a three-tiered national competition conducted annually by the AAF, which recognizes and rewards creative excellence in the art of advertising, graphic design and web design. The ADDY Awards receive more than 40,000 entries every year. Winners are selected based on creativity and effective messaging.
“We wanted to show people how much technology goes into Yokohama tires, in an original way, and we’re pleased to be recognized for our efforts,” says Alan Holtschneider, Yokohama's director of marketing. “We’re always looking to utilize creative and innovative ad executions in our marketing initiatives.”
Todd Henderson, president of INK, says, “We’re thrilled to bring this campaign to life in a new and memorable way — by personifying the tire and allowing it to confidently tell its own story to the world.”
For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
