Nexen is targeting the U.S. market
Nexen Tire Corp. is in a growth mode. It is aggressively promoting its brand in the U.S. market, and is counting on an increase in unit sales of nearly 50% this year.
To do that, the oldest tire company in Korea has to be able to meet demand here. And according to Nexen executives, that is not a problem.
For example, its three-year-old, state-of-the-art Changnyeong, Korea, plant has increased capacity by 4 million tires over the last year, bringing total yearly capacity to 11 million tires. In addition, a fourth plant, in the Czech Republic, is on its way.
To learn more about why optimism reigns at Nexen (and its U.S. subsidiary, Nexen Tire America Inc.), check out the latest blog from Modern Tire Dealer Editor Bob Ulrich, "Why Nexen believes it will be able to satisfy fill rates."
Ulrich, who recently returned from visiting the plant -- plus a new test track of which the company is also proud (see photo) -- will write about the trip in the June issue of MTD. In the interim, read the blog and get a glimpse of what Nexen has planned in the near future.