Toyo: Official tire of the Boston Red Sox
Toyo Tire U.S.A. Corp. is the official tire of the Boston Red Sox baseball team. The Boston Red Sox are eight-time World Series champions and the fourth winningest team in Major League Baseball (MLB) since 2002.
The multi-year agreement includes Toyo Tires signage in Fenway Park, the oldest ballpark. The company also will promote the Official Tire designation through marketing efforts, including in dealerships and advertising in the New England area, as well as a national promotion that kicks off in May on www.RedSox.com.
The Red Sox hold the longest sellout streak in the history of American professional sports (820 home games), and have the largest geographic market in MLB with six states and 14-million people. With a huge social media presence, the Red Sox website is the most searched and most visited in MLB. The team boasts the second largest social media following among MLB clubs, with 7.2-million fans in the New England area alone.
On a global level, the Boston Red Sox were the third most attended sports organization in the world with over 3 million visitors in 2014. They also have the third largest international fan base in MLB at 18.7 million. Forbes ranked the Red Sox the #6 most valuable sports brand in the world.
“We are both excited and proud to join Red Sox Nation,” says Amy Coleman, senior director of marketing for Toyo Tire U.S.A. Corp. “This is an incredible opportunity to align Toyo Tires with one of the iconic sports teams in the world, and introduce the brand to their passionate fans. The Boston Red Sox players and fans share our 'All or Nothing’ attitude and we look forward to Opening Day at Fenway.”
“Toyo Tires’ focus on the quality of its product and commitment to its customers are values we understand and embrace as an organization,” says Troup Parkinson, Red Sox senior vice president of partnerships. “We are pleased to be able to call them a partner, and look forward to sharing with them what we hope will be an exciting season.”
Toyo Tires is also is the Official Tire of UFC, Tough MudderTM, Stadium Super Trucks and the National Auto Sport Association (NASA) as well as a major sponsor of the NHL’s Anaheim Ducks; Honda Center in Anaheim and the Cadillac Challenge.
For more information, go to ToyoTires.com.